Using Social Media for Global Growth: The Airbnb Story - Video Case Study

From the description:

Published on Dec 4, 2012

"Our community is core to our business. From the moment that people land or start their trip, they're going to be Tweeting and facebooking, they're basically opening up a conversation and we want to be part of it" - Venetia Pristavec, Creative Lead Airbnb.

Book a home, castle, room or even a private island anywhere in the world. Located in over 182 countries, Airbnb is a global community marketplace of unique, trustworthy spaces for rent.

In this video, discover how Airbnb uses HootSuite's social media management system to manage thousands of conversations around the globe. HootSuite's analytic tools monitor follower growth and social CRM, while tracking certain keywords over time, so that Airbnb can strategize social campaigns accordingly. From an International perspective, their voice needs to adapt for different markets and HootSuite manages those voices. ..."

A social-media guide for public broadcasters targets the skeptical and the ambitious » Nieman Journalism Lab

Excerpt:

"...The handbook includes fill-in-the-blank templates for creating social media campaigns, with sections for goals, staffing, tactics, and measurement. It includes suggestions for a station’s “voice” on social media (be human, establish traditions, call for action). It includes case studies conducted over the past year that demonstrate social-media success — KQED’s one-day Groupon deal for membership, HoustonPBS’s Bon AppeTweet campaign, KPBS Radio’s, erm, lively Facebook discussion about its format change.

And it includes a guide for creating policy, as it applies to both personal accounts and work accounts. The guidelines include:

  • Make it explicitly known that your posts, thoughts, and opinions are your own, and not the station’s…
  • You are allowed to identify yourself with your station. However, once you do, all of the content you generate must be consistent with how you would present yourself in any professional situation…
  • If you post something related to your station or public media, put in a disclaimer so that people know that it is your opinion…
  • Do not post confidential or proprietary station information…
  • Use common sense…"

Get ready for the Oscars!: "TV Industry Taps Twitter and Facebook for Viewers' - NYTimes.com

By the time the first ballot is opened at the Academy Awards next Sunday, millions of people will be chatting about the awards show on the Internet. And ABC will be ready.

Trying to exploit viewers’ two-screen behavior, the television network has built a companion Web site with behind-the-scenes video streams, so Oscar winners will be seen accepting an award on the TV set, then seen celebrating backstage on the stream.

Experiments like this one are a sudden priority in television land. As more and more people chat in real time about their favorite shows — on Facebook, Twitter and a phalanx of smaller sites — television networks are trying to figure out how to capitalize.

It’s as if people are gathered around the online water cooler — and the television executives are nervously hovering nearby, hoping viewers keep talking and, by extension, watching their shows.

Read the full article on NYTimes.com

Very very interesting: Social Media Lure Academics Frustrated by Traditional Publishing - Technology - The Chronicle of Higher Education

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Excerpt from full post:

chronicle.com/article/Social-Media-Lure-Academics/126426/

By Jennifer Howard

"Social media have become serious academic tools for many scholars, who use them for collaborative writing, conferencing, sharing images, and other research-related activities. So says a study just posted online called "Social Media and Research Workflow." Among its findings: Social scientists are now more likely to use social-media tools in their research than are their counterparts in the biological sciences. And researchers prefer popular applications like Twitter to those made for academic users.

The survey, conducted late last year, is the work of Ciber, as the Centre for Information Behaviour and the Evaluation of Research is known. Ciber is an interdisciplinary research center based in University College London's department of information studies. It takes on research projects for various clients. This one was paid for by the Emerald Publishing Group Ltd. The idea for the survey came from the Charleston Observatory, the research arm of the annual Charleston Conference of librarians, publishers, and vendors.

An online questionnaire went to researchers and editors as well as publishers, administrators, and librarians on cross-disciplinary e-mail lists maintained by five participating publishers—Cambridge University Press; Emerald; Kluwer; Taylor & Francis; and Wiley. Responses came from 2,414 researchers in 215 countries and "every discipline under the sun," according to David Nicholas, one of the lead researchers on the study. He directs the department of information studies at University College London. . ."

How Social Media Helped Toy Story 3 Win at the Box Office. Excellent Case Study

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Excerpt from full post on mashable.com:

"by Christina Warren

Toy Story 3 was one of the biggest films of 2010. As Pixar’s 11th full-length film, the third and final chapter in the world of Buzz Lightyear and Woody hit theaters in June 2010.

Months before that, Disney and Pixar embarked in a wide-scale marketing blitz that covered television, print and social media. Using Facebook and YouTube to help promote the film, the studio raised awareness and successfully targeted demographics that don’t traditionally flock to Disney animated feature films...."

The 35 Best Web 2.0 Classroom Tools Chosen By You | Edudemic

If you’re not an avid follower of #edchat on Twitter, you may be missing out on a great opportunity to learn about some new Web 2.0 tools that are currently being used in classrooms around the world. That’s because @chickensaltash posed a simple question to the PLN and there has been a huge swell of support as hundreds of people have jumped in to answer the question about which 5 Web 2.0 tools teachers are using in classrooms.

The Best of the Best

You can view the live stream of #edchat here and see what people are saying at the hashtag #chickenweb2tools here.

We scoured hundreds of responses and have come up with the following list. The following tools have not been verified and are simply based on the number of times each was mentioned on Twitter during this hashtag discussion.

Made at Tagxedo - it's in this list!

The List

  • Glogster
    Great way to share posters and images you’ve made with friends

  • Edmodo
    Social learning environment and one of the best ways to teach with tech

  • Bubbl.us
    Free application to brainstorm online

  • Twitter
    The micro blogging service that many love or hate.

  • WordPress
    Content publishing system. It’s gone way beyond just blogging.

  • Prezi
    Innovative way to share presentations without PowerPoint

  • Wallwisher
    An online notice board maker (or bulletin board if you choose)

  • Animoto
    Make beautiful videos from images in a snap

  • Blabberize
    Make your images talk…that’s right.

  • Weebly
    Create your own website or blog, very easy to use

  • Flickr
    Popular photo-sharing site now lets you print

  • Slideshare
    Don’t waste your presentation after it’s over, share it with millions!

  • Audioboo
    Easily record and share audio

  • VoiceThread

  • GoogleDocs
    The top real-time document creating and editing cloud-based system

  • GoogleSites
    Make your own website while knowing nothing about websites!

  • Diigo
    Popular social bookmarking site

  • GoogleEarth
    View anywhere in the world anytime

  • Wordle
    Create a beautiful aggregation of any amount of text

  • Wikis
    Crowdsourcing at its finest. Like Wikipedia, Wikispaces is very helpful

  • Wix
    Easily make your own flash-based website

  • Ning
    Despite a new cost-based membership program, Ning allows you to have your own social network

  • Primarypad
    Web-based word processor

  • Spicy Nodes
    Innovative way to organize your web visits

  • Delicious
    One of the top social bookmarking sites on the web

  • Myebook
    Virtually publish your book and sell it

  • Voki
    Get your own avatar and even have it talk with your voice

  • DoInk
    Create animations using this simple website

  • Warning Sign Generator
    Make your own caution and warning signs in a flash!

  • Scratch
    Create and share stories, games, art, etc.

  • Kerpoof
    Cool way to make a movie, card, picture, and share it all

  • Tagxedo
    Like Wordle but a step farther as text can be used to build bigger images

  • SmartKiddies
    Creative math and other educational problems to help everyone learn

  • Bitstrips
    Make and share your own comic strips with thousands of others

Added in the comments and via Twitter:

  • Popplet
    An easy way to share visual ideas

  • Storyjumper
    Easy way to create your own stories for kids and bring them to life

  • Aviary Myna
    Make your own music or remix just about anything else

  • TimeToast
    Fantastic timeline visualization tool to understand history

  • GoAnimate for schools
    State of the art animation tools for schools

  • PBWorks
    Thousands of educational wikis and workspaces (build your own!)

  • Schoology
    Learning management, online education tools, and much more

  • Google Timeline
    A unique way to view the news

  • Online-Convert
    Convert anything to anything (audio, video, text, etc.)

  • ReadWriteThink
    Tons of classroom resources and PD goodies

  • Storybird
    Build your own stories (with images) and share them with others

  • Word Magnets
    Phonics reinforcement and sentence building exercise

  • Museum Box
    Innovative way to understand history

  • Atmosphir
    A build-your-own video game

  • Empressr
    Rich media presentation tool

  • Zoho
    A great alternative to Google Apps

  • EasyBib
    The free automatic bibliography and citation maker

  • ToonDooSpaces
    Easily publish custom comic strips

  • Crocodoc
    Annotate and edit PDFs

Add To This List

Have another recommendation? It’s never too late to get the word out. Just mention #edchat in your tweet or leave a reply on this page. Why not do both?