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April 24, 2011

Toolkit | 5 Lessons About Transmedia from The IFP/Power To The Pixel Cross-Media Forum - indieWIRE

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via indiewire.com

Having caught most of the day via the live stream, grazie to indiewire for summarizing key points of a day of great talks:

Transmedia Is Not Just Applicable to Entertainment

The Concept Isn’t Entirely New

The Living Room Has Evolved

Experimentation Is Essential

Transmedia Won’t Kill The Movie

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