Transmedia Storytelling Around The World: Henry Jenkins | Transmedia Storytelling Berlin

Transmedia Storytelling Around The World: Henry Jenkins

Professor Henry Jenkins is well known for setting the topic “Transmedia Storytelling” some years ago. Now he answers our questions about “Why Transmedia?”

Henry Jenkins [TFW] is well known to the people working in the field of  transmedia storytelling. He is a Provost’s Professor of Communication, Journalism and Cinematic Arts which is a joint professorship at the USC Annenberg School of Communication and the USC School of Cinematic Arts. Previous he was a Peter de Florez Professor of Humanities and Co-Director of the MIT Comparative Media Studies program where he started his research on the term “Transmedia Storytelling” and wrote articles and books about his research. He also has a blog where he publishes his current views, discussions and topics so make sure to have a look at Confessions of an Aca-Fan as well as reading his answers to our interview questions:

As a Provost’s Professor of Communication, Journalism, and Cinematic Arts… why transmedia?

The relations between old and new media have been a central focus of my research in recent years. I helped to establish the Comparative Media Studies Program at MIT, which sought to encourage students to explore the inter-relationships between different media technologies, systems, and practices.

As a consequence, I was very attentive to the first early signs of transmedia as a new logic for thinking about the unfolding of stories across media. My interest in the concept of transmedia was already awakened by Marsha Kinder’s Playing with Power, which had first used the term “transmedia intertextuality” to describe the ways characters, such as the Mighty Mutant Ninja Turtles or the Mario Brothers, were moving across media platforms. I had been asked to moderate a workshop for Electronic Arts which brought together creative from Hollywood and the games industry to think about the concept of “co-creation,” that is, designing intellectual property which would play equally well in each medium..."

full post here:

http://www.transmedia-storytelling-berlin.de/2012/05/transmedia-storytelling-...